Place your bids: NeoGames paying €420M

to acquire Aspire Global

What’s the deal?

NeoGames is willing to offer SEK111 per share to Aspire, which represents a premium of 41.40 per cent compared to the closing price of SEK78.50 per share on January 17. Aspire Global’s main shareholders Barak Matalon, Pinhas Zahavi, Elyahu Azur, Aharon Aran and Oded Gottfried, represent 66.96 per cent of the company’s voting rights. By proposing this offer, NeoGames will be able to acquire the majority of AG’s shareholding.

What’s the gain for NeoGames?

Well, for once, Aspire Global is a big brand in the gambling industry. It’s one of the most reputable B2B Software Solution Providers with payments, CS, casino and sports betting services and its own affiliate platform, also known as Karamba Partners.

NeoGames’ CEO, Moti Malul, commented:

This is a highly strategic and transformational transaction for NeoGames that represents perhaps one of the more important milestones for us as a company. We believe that the combination of our two very successful companies will create a leading global provider across all forms of online lottery, sports betting and gaming that would have significant global active presence in many key markets.

If the acquisition will happen, NeoGames will gain access to Aspire Global’s proprietary products, while the latter will accelerate its US entry plans through the existing presence of the former. NeoGames mentioned that the merger with Aspire systems and software, would see the company become the ‘Go-to-Market’ solution for Lottery operators, seeking to expand their B2C offering. The combined company will be led by Moti Malul, while Raviv Adler will oversee the Financial side of the business. 

What’s next for Aspire Global?

The cash and shares combination will be proposed to Aspire’s majority investors who own a combined 67% shareholding. Aspire Global CEO, Tsachi Maimon, is expected to join NeoGames as President and will lead the development of a newly formed iGaming unit.

In his latest statement he declared that “Aspire Global is a high quality, leading supplier with a one stop shop in the regulated gaming industry. Following the acquisition of Btobet, Pariplay, the recent investment in bingo and the divestment of the B2C division and now this potential merger with NeoGames, we will create a leading global supplier for the entirety of the iGaming and iLottery space overnight.”

Deal is expected to be finalised during the first half of 2022.

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